Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/6922| Title: | Marketing Communications a European Perspective (Fifth Edition) |
| Authors: | Patrick, De Pelsmacker Maggie Geuens, Geuens Joeri, Van den Bergh |
| Keywords: | Marketing Communications |
| Issue Date: | 2013 |
| Publisher: | Pearson Education Limited |
| Description: | pp: 641 |
| URI: | https://elib.vku.udn.vn/handle/123456789/6922 |
| ISBN: | 978-0-273-77322-1 978-0-273-77324-5 978-0-273-79484-4 |
| Appears in Collections: | Marketing |
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