Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/6914Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lawrence, Agn | - |
| dc.date.accessioned | 2026-05-29T02:01:42Z | - |
| dc.date.available | 2026-05-29T02:01:42Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.isbn | 978-1-108-70311-6 | - |
| dc.identifier.uri | https://elib.vku.udn.vn/handle/123456789/6914 | - |
| dc.description | pp: 530 | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | Cambridge University Press | vi_VN |
| dc.subject | Marketing Communications | vi_VN |
| dc.title | Principles of Integrated Marketing Communications An Evidence based Approach (Second Edition) | vi_VN |
| dc.type | Book | vi_VN |
| Appears in Collections: | Marketing | |
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