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Collection's Items (Sorted by Submit Date in Descending order): 261 to 280 of 347
Issue DateTitleAuthor(s)
2019The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ( 7th Edition )Helen, Katz
2023The PDMA Handbook of Innovation and new Product Development (4th Edition)Ludwig, Bstieler; H. Charles, Noble
2005Essentials of Marketing Research ( 4th Edition )Tony, Proctor
2008Total Relationship Marketing ( 3th Edition )Evert, Gummesson
2021Understanding Digital Marketing:The principles of digital marketing explained simply and practicallyGilles, Kroeger
2008Malcolm Mcdonald on Marketing Planning Understanding Marketing Plans and StrategyMalcolm, Mcdonald
2023Visualizing Marketing From Abstract to Intuitive (2th Edition )S. Umit, Kucuk
2010Essentials of Marketing Research ( Fourth Edition )G. William, Zikmund; J. Barry, Babin
2022Foundations of Marketing ( 9th Edition )M.William, Pride
2024Investments ( 13th Edition )Zvi, Bodie; Alex, Kane; J. Alan, Marcus
1999Marketing research an applied approach ( Third Edition )K. Naresh, Malhotra; F. David, Birks
2020International Marketing (18th Edition)Philip, R. Cateora; R. Bruce, Money; Mary, C. Gilly; John, L. Graham
2019Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science ConsiderationsEisend, Martin; Kuss, Alfred
2019Marketing Management (4th European Edition)Kotler, Philip; Lane Keller, Kevin; Brady, Mairead; Malcolm, Goodman; Hansen, Torben
2018Methods in Consumer Research, Volume 1-New Approaches to Classic MethodsAres, Gastón; Varela, Paula
2018MKTG 11 Principles of MarketingW. Lamb, Charles; F. Hair, Joe; McDaniel, Carl
2018Digital Analytics for MarketingSponder, Marshall; F. Khan, Gohar
2017SPSS Statistics for Data Analysis and VisualizationMcCormick, Keith; Salcedo, Jesus; Peck, Jon; Wheeler, Andrew
2016Digital Analytics - Data Driven Decision Making in Digital WorldKamki, Jumin
2016A Framework for Marketing Management (6 ed, Global Edition)Kotler, Philip; Lane Keller, Kevin
Collection's Items (Sorted by Submit Date in Descending order): 261 to 280 of 347