Factors Affecting Students' Decision When Choosing VietnamKorea University of Information and Communication Technology to Study Information Technology Majors

Abstract

The topic researches the factors that influence students' decisions when choosing Vietnam- Korea University of Information and Communications Technology (VKU). Survey data collected from 378 students studying information technology at Vietnam-Korea University of Information and Communications Technology (VKU). The proposed research model and measurement scale were formed based on the research results of domestic and foreign authors and consultation with experts. Research results show that the factors affecting the decision to choose VKU to study information technology are: Quality of teaching (QT), Tuition Fee (TF), Brand of IT University (BITU), Communication Strategy (CS), IT Facilities of University (ITFU). From the research results, the author makes a number of recommendations for administrators in training and developing specialized information technology training programs to improve efficiency and create competitive advantages for businesses.