Browsing by Subject Consumer
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) |
| 2022 | A Study On Factors Affecting The Intention To Repeat Purchase Of Khanh Hoa Salanganes Nest Products Of Consumer In Hue City | Van, Hung Trong; Nguyen, Tu Quyen |
| 2025-06 | Consumer Behavior Based on SOR Model: Impact of Short Video Advertisement on Consumer's Smart Furniture Purchase Decision | Nguyen, Thanh Hoai; Nguyen, Thi Quynh Nhu |
| 2024-05 | Exploring the Determinants of Consumers Intention to Use Virtual Supermarket | Nguyen, Thanh Hoai; Ngo, Hai Quynh; Truong, Thi Vien |
| 2019 | Marketing Scales Handbook Multi-Item Measures for Consumer Insight Research | C. Gordon, Bruner II |
| 2024-06 | Roles of Corporation Reputation and Service Quality towards Consumer Decision | Nguyen, Thi Thu Trinh; Ngo, Hai Quynh |
