Browsing by Author Alexander, Chernev
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) |
| 2023 | Kellogg on Marketing The Marketing Faculty of the Kellogg School of Management ( Third Edition) | Alexander, Chernev; Philip, Kotler |
| 2021 | Marketing Management (Sixteenth Edition - Global Edition) | Phi, Kotler; Kevin, Lane Keller; Alexander, Chernev |
| 2022 | Marketing Management (Sixteenth Edition) (Global Edition) | Philip, Kotler; Kevin Lane, Keller; Alexander, Chernev |
| 2017 | Strategic Brand Management (Second Edition) | Alexander, Chernev |
| 2014 | Strategic Marketing Management (Eighth Edition) | Alexander, Chernev |
